Anthony Shapley » facebook ppc Archives – Anthony Shapley http://www.anthonyshapley.co.uk Search Engine Optimisation & Pay Per Click Mon, 10 Oct 2011 07:46:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Search will always beat Social Advertising (Facebook) http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/ http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/#comments Mon, 10 Mar 2008 21:01:44 +0000 Anthony http://www.anthonyshapley.co.uk/2008/03/10/search-will-always-beat-social-advertising-facebook/ Here’s why; although when advertising on a Social Network its far easier to hit your target audience from a traditional marketing perspective of “We’re targeting women between the ages of 18 – 24 who currently study at University” as we’re selling/promoting perfume.

Advertising on Facebook is still Unsolicited Junk to the browser/visitor.

Search its a completely different ball game, the browser is actively out looking for your Product or Service. After all, a young girl doesn’t always buy perfume for herself. Search Engine adverts are anticipated and relevant. Facebook isn’t.

That isn’t to say Facebook isn’t helpful in building a brand and it will get converions, but it isn’t the be-all and end-all like every affiliate marketer is making out.

]]> http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/feed/ 2