It’s important to make it clear what actions you want your visitor to take right from the start.  You can get your visitors attention using graphics, grabbing titles and by portraying multiple benefits. Four seconds is all you have to prove the site is a value to them.

After you have got the visitors attention its important to create desire and build a sense of urgency. This can be done by offering an incentive for them to act now such as:

• Free Delivery
• Sale Price
• Limited Membership

Don’t forget that a website is not like a book and therefore you should not expect your visitors to read from top to bottom. They will most probably skip all around your site trying to find the section that is most appealing to them. To help your visitor do this you should make clear and readable headings.