Pay Per Click
Placing advertisements on the Search Engine Result Pages (SERPS) for your keywords, which appear either above or to the right of Organic listings. A small charge is made for every click on your advertisement.
- Effective Immediately
- Ability to target an Unlimited Number of Keywords
- Flexibility to change Advertising text, keywords and bid per click.
- PPC offers reasonably consistent results.
- You do not need to optimise your website.
SEO or PPC? Both of these can be very effective in attracting visitors to your website, although PPC is a much quicker and guaranteed. Where as SEO takes much longer and holds no guarantee, but is usually more effective in the long-term for most people.
Therefore if your looking for Instant Traffic/Conversions with a quicker ROI I would recommend PPC Advertising, otherwise I would put a small amount of your marketing budget towards SEO.
Posted by February 23rd, 2008