Comments on: Search will always beat Social Advertising (Facebook) http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/ Search Engine Optimisation & Pay Per Click Wed, 30 Nov 2011 16:44:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anthony http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/comment-page-1/#comment-2187 Anthony Sun, 14 Sep 2008 21:55:22 +0000 http://www.anthonyshapley.co.uk/2008/03/10/search-will-always-beat-social-advertising-facebook/#comment-2187 You've highlighted some advantages of Facebook for now at least, however Google is developing demographic targeting in Adwords. Facebook adverts are interrupting the user, when on Google the user is actively looking for that product or service which I think means you will always see an improved conversion rate in most cases. However like you rightly point out there is no effective way to hit UK Males in there 20's - 30's on Google. You’ve highlighted some advantages of Facebook for now at least, however Google is developing demographic targeting in Adwords.

Facebook adverts are interrupting the user, when on Google the user is actively looking for that product or service which I think means you will always see an improved conversion rate in most cases.

However like you rightly point out there is no effective way to hit UK Males in there 20′s – 30′s on Google.

]]> By: Bingo Boy http://www.anthonyshapley.co.uk/search-will-always-beat-social-advertising-facebook/comment-page-1/#comment-2185 Bingo Boy Sun, 14 Sep 2008 21:44:30 +0000 http://www.anthonyshapley.co.uk/2008/03/10/search-will-always-beat-social-advertising-facebook/#comment-2185 hang on a minute..... what If im promoting (for example) a survey that must be carried out by UK males between the age of 21 and 31? Or promoting a singles night in manchester for under 30's? Harnessing the power of social advertising in this way would be far more benneficial, given that Google and co (in most cases) and an adwords advertiser no very little about the person entering any given search query?! hang on a minute….. what If im promoting (for example) a survey that must be carried out by UK males between the age of 21 and 31? Or promoting a singles night in manchester for under 30′s? Harnessing the power of social advertising in this way would be far more benneficial, given that Google and co (in most cases) and an adwords advertiser no very little about the person entering any given search query?!

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