Remarkable Title Text from an SEO’s perspective.

A quick and dirty guide on writing remarkable Title Text to send your Organic Listings Click-Through Rate through the roof.

There are several simple principles to stick to when writing that remarkable Title Text:

* Include a good call to action. This will provoke the user to click on you, over your competitors. For example:
“******* **** – Florist Sundries | Cheap Wholesale Florist Supplies”

Would be much better as:
“Get Florist Sundries Supplies at cheap prices from ******* ****”

Personally I would remove the “at cheap prices” but this shows how simply tweaking the keywords in the title creates something much more user friendly, meaning they are a lot more likely to click it.

* Whilst a Title Tag can be up to 80 amount of characters you should aim to keep it to 64 because Google and other Search Engines only display 64 characters. Missing characters of the end is not visually attractive in my opinion.

* Testing Click Through Rates. When the site is of a commercial nature, i’ts sometimes beneficial to test Title Texts use Pay Per Click, create a campaign, exact match it to your ranking term and rotate ads in order to work out the best possible text. This is measured by the Click through Rate and/or Conversion Rate of each Ad, depending on whether visitors or sales are your goal.

If you’ve managed to do all of that then you’re one step closer to a well optimised website.

"Not everything that can be counted counts, and not everything that counts can be counted."