Picking the right Affiliate Program for your Dating Site

I’m learning that affiliate dating programs are a great way to make money online through a targeted website. Below are some tips I’ve learned on picking the right affiliate programme for your dating site.

Brand Name

Choose a reputable dating site to promote. People are less likely to part with their cash if they don’t trust the site. Select dating sites that are well known in the public domain such as Dating Direct, Match or eHarmony.

Payouts

Simple advice, but select an affiliate-dating program that has the biggest payouts. Consider how much traffic you expect to get on your site. Some affiliate dating programmes will pay out more when you get over a certain number of sign ups a month whereas others will have a set rate no matter how many new members you send.

Some will also pay for registrations (such as Dating Direct & eHarmony do) whilst others like Match.com will only pay for sales, but usually at a better percentage.

Cookies

Consider the affiliate programmes cookie period. Not everyone signs up to a dating site the first time they visit. The longer the cookie lasts the better the chances of you getting paid. For example, a 30 day cookie means you will get paid so long as the person signs up to the dating site within 30 days of first clicking your link or banner.

Conversion rates

The majority of affiliate networks provide conversion data. This allows you to see which dating sites are great at converting visitors into fully paying members. You can also measure conversion rates yourself by testing each dating site until you find one which works best with your website.

Its important to remember that the content of your website is going to attract a certain type of visitor and that visitor is likely to convert into a sale better on a certain type of dating / relationship website so test test and test some more!

"Not everything that can be counted counts, and not everything that counts can be counted."