Improving your Click Through Rate on Affiliate Banners & Adsense

If you use Google Adsense or Affiliate banners, you’ll know that getting a high click-through rate is important. Below is my experiences on how to improve a banner click-through rate.

Test Multiple Design Formats –

If the merchant offers a variety of different banner designs then test each one to find out whether they make a different in terms of click-through rates (CTR). Research has shown that complex banners generally get the highest CTR.

Animated banners also outperform static as internet surfers are more likely to notice banners that are bright and flashing.

Positioning –

The saying   ‘location, location, location’ is none the truer than with online affiliate banners and Adsence.  Test different positions to figure out which area of your site gives you the best CTR.

Size of Banners –

Size does matter! Research has shown that banners of larger size are more likely to create click throughs’ than smaller pixel banners. When selecting a size, consider loading times and overall page design.

Banner Loading Time –

Only use fast loading banners. If you use slow loading banners, you will not only miss out on clicks but also page visitors as it will slow down how long your entire site takes to load.

"Not everything that can be counted counts, and not everything that counts can be counted."