DIY Link Building Guide

I’ve now been doing SEO for the best part of 2 years and thought it would be nice to share my approach to link building (for a new site) when I work on my clients sites. I like to think of Link Building much like Building a house, so a solid foundation is absolutely neccersary.

Directories

Every link building campaign is started with a big Directory Submission, this is the foundation. Directories don’t pass a ton of equity but they are an easy way to ramp up numbers and a good mix of unique Class C IP Links. Its also extremely cheap or if your really skint you can do it yourself. When doing directory submissions I highly recommend using a multitude of different titles and descriptions. I wouldn’t use the same one more than 10 times before moving onto something slightly different.

Articles

After laying a solid foundation of links its start building some contextual links into the mix (anchor text your phrase), write 20 – 30 on topic unique articles, not spins. Copyscape picks them up so Google sure as hell can. Submit them to follow sites such as Ezine Articles, etc. Ensure they get accepted.

Social Sites

Register on all the popular social sites, some give links away when you actively participate, more than most people care to notice. On top of that they will rank underneath your site for your Brand which is also awesome. Aim for about 50 – 100. Knowem is awesome for this if your lazy.

Press Release

Once you’ve rolled out all of that write up a Press Release announcing the launch of your new site, link back to your homepage with your Brand Name and an interrior page with the text your targetting. Maximum of three (IMO). Hopefuly it gets picked up well and you get a whole bunch of links. Use PR Web for the best results.

Big Links

Once you’ve done all of that properly, you should have a pretty strong profile, finish it off with some big juicy links aim for PR5 – PR8. You can even get good on-topic links at this sort of quality for free if you offer a unique service and good content. Alternatively be prepared to cough up some cash. If you do, make sure you do it in a contextual manner on a fairly new page.

And then repeat where you think you need it, Link Building is very much an Art, whats in today probably won’t be the fashion tomorrow.

"Not everything that can be counted counts, and not everything that counts can be counted."