Anthony Shapley

Adwords asked me to fill in a survey a few months ago and have sent me a Free Google Gym Bag woo!

Aren’t I lucky, interesting choice though. I wonder how many Search Engine Marketers go to the gym?

I’m sure they have our best interests at heart

Here’s why; although when advertising on a Social Network its far easier to hit your target audience from a traditional marketing perspective of “We’re targeting women between the ages of 18 - 24 who currently study at University” as we’re selling/promoting perfume.

Advertising on Facebook is still Unsolicited Junk to the browser/visitor.

Search its a completely different ball game, the browser is actively out looking for your Product or Service. After all, a young girl doesn’t always buy perfume for herself. Search Engine adverts are anticipated and relevant. Facebook isn’t.

That isn’t to say Facebook isn’t helpful in building a brand and it will get converions, but it isn’t the be-all and end-all like every affiliate marketer is making out.

Some basic (common sense) stuff you should know when creating landing pages for your Products or Affiliate schemes. 

It’s important to make it clear what actions you want your visitor to take right from the start.  You can get your visitors attention using graphics, grabbing titles and by portraying multiple benefits. Four seconds is all you have to prove the site is a value to them.

After you have got the visitors attention its important to create desire and build a sense of urgency. This can be done by offering an incentive for them to act now such as:

• Free Delivery
• Sale Price
• Limited Membership

Don’t forget that a website is not like a book and therefore you should not expect your visitors to read from top to bottom. They will most probably skip all around your site trying to find the section that is most appealing to them. To help your visitor do this you should make clear and readable headings.

I hope everyone is having a great start to the new year. I’ve recently been researching the best credit card deals to use, to pay for my clicks.

This is important to all Internet Marketers, afterall Clicks make the world go around. Atleast the computer world.

I will cut to the chase, as far as I can find Natwest is offering the best deal at the momment. Its worthwhile for any UK PPC person to have one of their Credit Cards. You can apply online now or visit my Credit Card list.

Click Arbitrage is a method of making money online firstly by looking for cheap traffic from either Google Adwords or another Pay-Per-Click provider, once found then sending the traffic to pages loaded with Contextual adverts, the user will then click another Advert, usually making the owner more money than it cost to get them there in the first place.

This is done on a huge scale and can potentially make tens of thousands of dollars.

Why use PPC Advertising?
- More relevant than TV or Radio Ads.
- Better Reach than a Trade Publication

Google UK is the largest site operating in the UK. Google.com is #3 biggest in the world.
Your Ads will be displayed on Google, AOL and ASK Search Engines! As well as 570 million content publishers.

Generally a Higher Position will result in more Clicks Through.

Google doesn’t rank Adword Ads as you would probably expect.

RANK = Bid Per Click * Quality Score

Therefore you don’t have to be the highest bidder to rank at the top in Adwords for your keywords, Google is much more for pushing more click-through’s on a relevant advert. Adwords Quality score is also rated on your account history the more successful campaigns you’ve had the better your new ones will do.

Four Main Steps to a Successful Campaign in Adwords.
1. Identify the most valuable users, you do this by having specific goals.
2. Build a Group of Keywords.
3. Test your Ad text. (More on writing a good Adtext later).
4. Measuring Results and Costs

Finding your AIM:
Your aim is what your trying to achieve when using Adwords.
Sales - Retail Sites (Try not just to concentrate on your biggest sellers, rather setup Ads for all of them!)
Leads - Equiries or Phone calls
Sign Ups - How many people submit there e-mail.
Branding - Increased Company Awareness.

Keywords
You should always look at Synonyms and Miss Spellings
Combine your Keywords and be Specific as possible.

Its a fact that 80% of Internet Users don’t just use one keyword when searching.You can also use Negative keywords to block out competitors or keywords that make associate your advertisement with something else. This is done by entering the keyword with a minus sign before into Adwords Keyword selection list. ‘-keyword’.

The Ads Text
With Google Adwords you get four lines of text.

- Its a good idea to use a strong call to action (tell the user what you want them to do) so ‘Buy Now’ or ‘Sign up Today’.
- Include Special offers.
- Placing Pricing and Shipping/Location information, if the customer see’s your item is too expensive or isn’t for delivery in there area they won’t click, saving you money.
- Be Realistic, don’t promise the earth unless your going to provide it. They’ll only click the back button if you do.

- Finally Compare & Contrast, would you click your own Ad?

Your Keywords should be shown in your Ad Text and again on your Landing page.

Landing Pages
Once your user has clicked your ad, they don’t want to be navigating around your site trying to find the product. Present your user with the appropriate page immediately. Make it easy for the user to purchase.

Its a fact that your visitor makes his/her mind up about your site in the first 8 seconds, making the landing page a crucial factor.