Anthony Shapley

A4U Expo

This was my second Conference, first being Ad:Tech. Personally this one is much more interesting and has a lot more useful information on offer at such a great price its a snatch. I also managed to win a competition to meet some of the best guys in the industry and learnt a good deal, so special thanks [...]

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Black Hat Affiliate Idea

I read this idea the other day and I feel compelled to reiterate it. I’m not however going to go into specific details, just that it made an unnamed party some good cash over a few days. The first step is to find a lead based Affiliate campaign, so you get paid for a easy registration. [...]

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The Cheapest Lead

In the permission based world we now live in the best sales opportunity and cheapest lead is now the inbound telephone call. If someone happens to be calling your business up then you already have their attention, focus on what they want and most importantly their permission. Unfortunately as I previously wrote most big businesses see inbound calls [...]

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Seth Godin - Practices what he Preaches

I’ve been a reader of Seth Godin’s for a long time now. The last book (Meatball Sundae) I decided to download the Audible version of iTunes so I could listen to it in work. I’ve listened to it two times now, its a lot of information to digest. In the book it frequently mentions that its [...]

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Business: Above the Line explained…

Above the Line is advertising a product or service to the potential buyer directly using a medium such as television, magazines, newspapers or radio. Its opposite is Below the Line which is advertising indirectly through channels such as Sponsorship, Trade Shows and Competitions. Bookmark

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The Marketing Mix…

Please find below some details on what I consider the “Marketing Mix” I hope you find this useful. Remember SEO is only a small part of Internet Marketing! The Marketing Mix is a very simple idea to, get the Four “P’s” in the right proportions and you should be reeking the benifits of a succesful marketing [...]

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