Anthony Shapley

Here are the 10 most important things I consider when doing SEO:

• A good strategy in place, highlighting key phrases. Without this no one knows what they’re doing
   
• Links - I’m not suggesting you buy them, but they are the key to any successful relationship with the Search Engines. Its even written in the Google Webmaster Guidelines.
   
• Meta Description and Meta Keywords, they may not count towards delivery but I’m fairly certain they’re used in an overall page Quality Score.
   
• Unique and Interesting Content
   
• Well laid out website which is easy to navigate, for your users and the spiders!
   
• Established Domain Name, the longer your domain name has been around the better it will perform.
   
• In bound links should be from different Class C IP Blocks and not from bad neighborhoods.  
   
• Good Web Hosting with high up time and maybe even a dedicated IP Address if its your main website.
   
• Use Headings like H1, H2, H3 etc. These should be structured in the same way as any written document. So the top of the page is a H1, then multiple h2’s and h3’s you get my drift
   
• Page Titles seem to be extremely important at the moment! Make sure yours are not too long but very relevant.

Think I’ve got one wrong? Let me know!

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