Here’s why; although when advertising on a Social Network its far easier to hit your target audience from a traditional marketing perspective of “We’re targeting women between the ages of 18 - 24 who currently study at University” as we’re selling/promoting perfume.
Advertising on Facebook is still Unsolicited Junk to the browser/visitor.
Search its a completely different ball game, the browser is actively out looking for your Product or Service. After all, a young girl doesn’t always buy perfume for herself. Search Engine adverts are anticipated and relevant. Facebook isn’t.
That isn’t to say Facebook isn’t helpful in building a brand and it will get converions, but it isn’t the be-all and end-all like every affiliate marketer is making out.
Bookmark
September 14th, 2008 at 9:44 pm
hang on a minute….. what If im promoting (for example) a survey that must be carried out by UK males between the age of 21 and 31? Or promoting a singles night in manchester for under 30’s? Harnessing the power of social advertising in this way would be far more benneficial, given that Google and co (in most cases) and an adwords advertiser no very little about the person entering any given search query?!
September 14th, 2008 at 9:55 pm
You’ve highlighted some advantages of Facebook for now at least, however Google is developing demographic targeting in Adwords.
Facebook adverts are interrupting the user, when on Google the user is actively looking for that product or service which I think means you will always see an improved conversion rate in most cases.
However like you rightly point out there is no effective way to hit UK Males in there 20’s - 30’s on Google.